Drone giant DJI's headquarters of the future has recently been put into use. The company, known for making popular consumer drones, teamed up with leading architectural firm Foster + Partners to have designed this new home base in Shenzhen's Nanshan District.
The building is designed to resemble a “floating community in the sky,” and features twin towers connected by a sky bridge. DJI plans to show off new drone technology from that bridge, while also holding formal product launches in a new theater.
Grant Brooker, who is the head of studio at Foster + Partners, said, “Our aim is to create a unique environment that embodies the spirit of invention and innovation that has allowed DJI to lead the world in robotics and technology.”
The floors are arranged in floating volumes cantilevered from central cores by large steel megatrusses – creating large, column-free spaces throughout, with unique quadruple-height drone flight testing labs, according to Foster + Partner’s description of the designs.
The designers of the new DJI building have built a number of other high-profile tech company buildings, including the Steve Jobs Theater in Cupertino, California as part of Apple’s newly rebuilt headquarters, and numerous Apple retail stores, including the one in San Francisco’s Union Square.
The magnitude of this new headquarters reflects positively on the market position of DJI. Global Consumer Insights projects the growing drone market to be worth US$17 billion by the year 2024. According to Reuters, DJI controls roughly 70% of the global consumer drone market.
The DJI headquarters building features an interconnected pair of towers.
The twin towers will house office areas, research and development spaces, and public exhibition space, including a full theater and robot fighting ring, to showcase the company's latest drone tech.
The lobby of the building.
The twin towers are connected by a sky bridge.
A quadruple-height lab inside the building that will be used for test flights of drones.
The floors of the building are arranged in floating volumes cantilevered from central cores by large steel megatrusses.
The building is designed to resemble a “floating community in the sky."