An acronym of “outfit of the day,” this term refers to what someone is wearing on a particular day, usually in the context of fashion blogging. It can also mean a particularly fashionable outfit, or the photoshoot involved in taking an OOTD photo that one would post on their social network. It’s a common hashtag on Instagram, allowing fashion bloggers to see each others’ outfits. An OOTD is a look, rather than just a collection of assembled clothes. It has connotations of style, trendiness, and being well put together. Chinese netizens, especially those into fashion, have also picked up on this saying.
Nǐ máng shénme ne？ Zài bù chūfā wǒmen yào gǎnbushàng fēijī le。
What’s holding you up? If we don’t hit the road now, we may be late for the flight.
Zài děng wǔfēnzhōng。 Wǒ jīntiān de OOTD hái méi fāquān ne。
Just five minutes. I haven’t posted my OOTD on WeChat Moments yet.