Catch Phrase | OOTD

Writer: Li Dan  |  Editor: Zhang Chanwen  |  From: Shenzhen Daily  |  Updated: 2022-12-01


An acronym of “outfit of the day,” this term refers to what someone is wearing on a particular day, usually in the context of fashion blogging. It can also mean a particularly fashionable outfit, or the photoshoot involved in taking an OOTD photo that one would post on their social network. It’s a common hashtag on Instagram, allowing fashion bloggers to see each others’ outfits. An OOTD is a look, rather than just a collection of assembled clothes. It has connotations of style, trendiness, and being well put together. Chinese netizens, especially those into fashion, have also picked up on this saying.


A: 你忙什么呢?再不出发我们要赶不上飞机了。

Nǐ máng shénme ne? Zài bù chūfā wǒmen yào gǎnbushàng fēijī le。

What’s holding you up? If we don’t hit the road now, we may be late for the flight.

B: 再等五分钟。我今天的OOTD还没发圈呢。

Zài děng wǔfēnzhōng。 Wǒ jīntiān de OOTD hái méi fāquān ne。

Just five minutes. I haven’t posted my OOTD on WeChat Moments yet.