Cross-border e-commerce gains momentum with fair in full swing

Strong business tailwinds are set to blow across Shenzhen, as some 1,600 quality suppliers, cross-border e-commerce platforms and service providers gather at the China (Shenzhen) Cross-border E-commerce Fair — Spring Edition in Shenzhen World Exhibition & Convention Center in Bao'an District to showcase their latest products and services.

Merged with the postponed 2022 autumn edition, this year’s spring fair, which opened yesterday and will run until tomorrow, allows industry players to concentrate their resources under one roof and benefit from pent-up demand.

The fair is expecting over 100,000 visitors from across the country to keep abreast of the latest products and conduct sourcing activities in four halls across 80,000 square meters of exhibition space.

On the fair’s first day, the exhibition halls were already bustling with crowds and attracted many foreign visitors.

According to the city’s commerce bureau, the volume of Shenzhen cross-border e-commerce was expected to exceed 180 billion yuan (US$26.1 billion) in 2022, an increase of about 130 billion yuan compared with 2021. Meanwhile, Shenzhen is home to four national e-commerce demonstration bases.

A visitor (L) communicates with an employee with Dongguan-based Rui Nian Technology (Guangdong) Co. Ltd., a new high-tech enterprise that specializes in manufacturing high polymer new materials and household decorating products, at the China (Shenzhen) Cross-border E-commerce Fair — Spring Edition that opened in Shenzhen World Exhibition & Convention Center in Bao’an District yesterday. Photos by Sun Yuchen except otherwise stated

Visitors show an interest in products displayed at a booth at the China (Shenzhen) Cross-border E-commerce Fair — Spring Edition that opened in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday.

A visitor talks to an exhibitor at a booth of the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday.

Visitors stroll through the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday. Zhang Yu

A visitor talks to an exhibitor at a booth of the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday. Zhang Yu

Visitors stroll through the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday. 

A visitor checks a product displayed at a booth of the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday.

Visitors try on earrings at a booth of the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday.

Visitors check products at a booth of the fair in Shenzhen World Exhibition & Convention Center in Bao'an District yesterday.