EYESHENZHEN  /   Business  /   Entrepreneurs

SEMP founder flies to SZ to explore opportunities

Writer:   |  Editor: Liu Minxia  |  From: Xinhua  |  Updated: 2023-02-26

The heads of domestic electronics giant TCL and time-honored Brazilian home appliance manufacturer SEMP met in Shenzhen this week to explore business opportunities.

SEMP’s founder Affonso Brandao Hennel, 94, last week arrived in Shenzhen after a 23-hour flight to meet with Li Dongsheng, chairman of TCL, to seek collaboration and expand their business into the photovoltaic (PV) sector.

Established in 1942, SEMP was the first company in Brazil to produce domestically manufactured radios and televisions. Collaboration between TCL and SEMP dates back to 2016 when Hennel and Li joined hands for the establishment of the Brazil-based joint venture SEMP TCL.

Since then, the market share of SEMP TCL brand TV sets has continuously increased and now ranks among the top three in Brazil, with tremendous market potential as Brazil is the fifth most populated country in the world.

"The business opportunities between China and Brazil are growing tremendously. We place confidence in matching Brazil's necessities and China's capabilities as a supplier," said Hennel, adding that he believes the co-manufactured products have achieved great success in Brazil.

TCL Tech, the electrical branch of the company, generated over 160 billion yuan (US$23 billion) in revenue in 2022. With 43 R&D centers and 32 manufacturing bases globally, TCL's business spans over 160 countries and regions.

Since its collaboration with TCL, SEMP has continuously carried out technological transformations in production, improved the efficiency of product quality control, and introduced innovative measures including automatic assembly to its manufacturing bases in Brazil.

According to Hennel, the story of the two companies is also a true reflection of Chinese enterprises accelerating participation in the international market and achieving win-win cooperation with the global market.

"China presents the greatest opportunity for Brazilian companies to establish partnerships," said Hennel. SEMP is happy to be able to start a new partnership in PV business with TCL in the future, he added.