Catch Phrase | 老钱风 (lǎoqiánfēng)

Writer: Li Dan  |  Editor: Zhang Chanwen  |  From: Shenzhen Daily  |  Updated: 2023-03-09


“老钱” means “old money,” and “风” refers to a “style” or “trend,” particularly in fashion. “Old money” traditionally refers to rich people who inherited their wealth, usually from a long line of ancestors who also inherited it. These are the kind of people you can imagine going to polo matches and sipping champagne on sailboats. New money, on the other hand, refers to those who became rich later on in life and whose styles are sometimes dismissed as too loud and flashy. The old money aesthetic, otherwise known as “quiet luxury,” often consists of preppy, monochromatic and covertly luxurious clothing. Unlike the new money aesthetic, these clothes are seriously lacking in logos. Some view the old money aesthetic as classy and sophisticated, whereas others regard it as outdated.


A: 我打算买一件老钱风的上衣,有什么牌子好推荐?

Wǒ dǎsuàn mǎi yījiàn lǎoqiánfēng de shàngyī, yǒu shénme páizi hǎo tuījiàn?

I want to buy a top in the quiet luxury style. What brands do you recommend?

B: 你可以去拉尔夫劳伦的网站看看有没有中意的款式。

Nǐ kěyǐ qù lāěrfū láolún de wǎngzhàn kànkàn yǒuméiyǒu zhòngyì de kuǎnshì。

You can try the Ralph Lauren website and see if something catches your eye.