Foreign exhibitors share their expectations for fair

Internationalization is one distinct feature of the 19th China (Shenzhen) International Cultural Industries Fair (ICIF) that will open at the World Exhibition & Convention Center in Bao’an District on June 7.

For this year’s fair, over 300 exhibitors from more than 50 countries and regions will participate in the online and onsite exhibitions. Some of the overseas exhibitors have expressed their expectations for the fair through video messages.

International buyers taste wine at last year's ICIF. Liu Xudong

In a short video, Bauwens Benjamin, CEO of Dirty Monitor, a Belgium-based company, shared his desire to delve deeper into Chinese culture and incorporate its elements into their creative works.

Dirty Monitor specializes in the creation of visual arts for live events, corporate shows and immersive museums. Over the past seven years, the company has collaborated with Chinese enterprises and actively participated in many exhibitions in Beijing and Shanghai.

“Through the cooperation, we have gained insights into Chinese culture and successfully integrated Chinese cultural elements into major shows in Europe, such as those in Paris and Italy,” Benjamin said.

Jeong Kwon-ho, director of the South Korea Traditional Cultural Industries Institute, will be participating in the ICIF for the fifth time. The institute will organize 10 traditional cultural enterprises to the event, hoping to break communication barriers, establish an effective communication platform, and showcase traditional Korean commodities and culture through the cultural platform.

Earlier in March, the fair organizer promoted the 19th ICIF in France, Germany and Switzerland, extending invitations to cultural organizations in these countries. As of now, four agencies from France and three institutions from Belgium have confirmed their participation.