French illustrator Serge Bloch's solo exhibition coming to town

“Bonjour La Ligne (Dear Line),” a solo exhibition by French illustrator Serge Bloch, will open at the Guangming Culture and Art Center on Dec. 15.

A poster for Serge Bloch's upcoming "Bonjour La Ligne" exhibition at the Guangming Culture and Art Center. Photos courtesy of the event organizer

Early-bird tickets for the exhibition are available until 11:59 p.m., Dec. 14. 

Serge Bloch

Born in 1956, Bloch is known for using simple lines to create whimsical and humorous works that feature everyday objects like light bulbs and stones. 

Bloch's illustrations are featured on the covers of Time (L) and Reader's Digest.

An illustrator for prominent publications such as The Washington Post, The Wall Street Journal, The Chicago Tribune, The New York Times, Time, GQ, and Reader’s Digest, as well as over 300 books, he is also the author of several children’s books. 

Bloch has received numerous prestigious accolades, including the Baobab Award, gold medals at the Society of Illustrators’ 47th and 57th annual exhibitions, and the BolognaRagazzi Award for Non Fiction. 

Works Bloch created for Hermès.

A highly sought-after artist, he has worked with major brands such as Hermès, Coca-Cola, Publicis, and Samsung. In 2010, his works appeared on stamps issued by France’s La Poste. 

His exhibitions have been held in cities around the world, including Paris, New York, Seoul, Tokyo, Berlin, Geneva, Beijing, Shanghai, and Shenzhen. 

Covering approximately 1,000 square meters, the “Bonjour La Ligne” exhibition is divided into 15 zones, showcasing Bloch’s illustrations, installations, and more. 

Zone B, titled “I’m Waiting,” is based on Bloch’s picture book of the same name. 

Zone E, featuring a pink classroom, offers a cool place for visitors to reflect on various questions related to fights at school.

In Zone G, “Serge’s Gallery” displays Bloch’s manucripts, paintings, and ceramic sculptures. 

In Zone I, visitors will enter the world of “bird man,” an image created by Bloch featuring a poker face with a bird-like beak.

One of the most interactive zones, Zone M, themed “Magical Curator,” invites visitors to combine everyday objects with Bloch’s drawings to create unique works.  

Zone N, full of elements in Bloch’s Paris exhibition “Laughing Boxes,” is filled with square boxes of varying sizes and designs. 

In Zone O, visitors can try an interactive AR game using their phones, which is sure to bring plenty of laughter. 

Time: Dec. 15, 2024 - April 6, 2025

Tickets: 

39 yuan (early-bird tickets, available for purchase until 11:59 p.m., Dec. 14)

69 yuan (adults)

49 yuan (students)

109 yuan (two adults)

139 yuan (three adults)

39 yuan (group visitors, available for groups with 20 visitors or more)

Scan the QR code to buy tickets

Venue: Art Museum of Guangming Culture and Art Center, Guangming District (光明区光明文化艺术中心美术馆）

Metro: Line 6 to Fenghuang Town Station (凤凰城站), Exit B, then walk around 800 meters