E-commerce fair unlocks global market opportunities

A three-day e-commerce fair opened Wednesday at the Shenzhen World Exhibition and Convention Center in Bao’an District, where more than 1,500 exhibitors from nine countries and regions are displaying their latest products and services across four halls.

Visitors are seen outside the Hall 15 at Shenzhen World Exhibition and Convention Center in Bao’an District on Wednesday morning. Li Dan

Spanning some 80,000 gross square meters of exhibition space, the China (Shenzhen) Cross-Border E-commerce Fair (CCBEC) provides a broad, in-depth snapshot of the industry’s supply chain. The show brings together suppliers, cross-border e-commerce platforms and logistics providers across 14 major categories, offering buyers and sellers a one-stop view of the market.

Visitors check out trendy toys at CCBEC in Bao'an District on Wednesday. Courtesy of the event organizers

On the opening day, CCBEC honored outstanding contributions in the field by naming 12 “Star Service Providers of the Year” and 10 “Best-Selling Products of the Year,” recognizing excellence and providing role models for other exhibitors.

Popular product categories on display include beauty and personal care, building materials and home décor, consumer electronics, fashion and accessories, festive goods, food and beverages, household items, jewelry and stationery, medical and healthcare products, pet supplies, sporting goods, and toys and collectibles.

A booth in the POD Zone. Li Dan

For the first time, the fair introduced a print-on-demand (POD) Zone, where companies demonstrate technologies that print images, text, logos and original designs onto T-shirts, phone cases and other merchandise tailored to individual end-customer requests.

Liu Changwei, representative of the SAAS branch of HICUSTOM, gives a speech at a seminar on the sideline of CCBEC on Wednesday. Courtesy of the event organizers

Five domestic manufacturing hubs — Langfang, Ningbo, Taizhou (Jiangsu), Taizhou (Zhejiang) and Yangjiang — each host dedicated pavilions to showcase local specialties. Yangjiang in Guangdong Province, for example, highlights a wide range of knives, cutlery and scissors.

Beyond the exhibition floor, the fair stages more than 100 fringe events featuring representatives from major e-commerce platforms such as Amazon and Walmart, as well as industry leaders. These forums and panels explore emerging trends and market opportunities to help participants navigate the fast-evolving global e-commerce landscape and identify new growth pathways.

The Alibaba Cross-Border Entrepreneur Competition spotlights digitally driven global expansion and seeks to stimulate ecosystem innovation. Complementing that, three featured seller service zones provide practical support: connecting sellers with influencers, offering strategies to help newcomers sell in global markets, and facilitating collaborations with intellectual property holders for co-branding and licensing deals.

The fair is co-organized by Messe Frankfurt (Shenzhen) Co., Ltd.; China Merchants Exhibition Management (Shenzhen) Co., Ltd.; Shenzhen OCT Exhibition & Convention Management Co., Ltd.; and Beijing Talent International Exhibition Co., Ltd.