Fair showcases global gift trends

Around 4,500 exhibitors are showcasing products at the 33rd China (Shenzhen) International Gifts & Home Products Fair, which will conclude Thursday at the Shenzhen World Exhibition & Convention Center in Bao'an District.

A large number of attendees stream into the exhibition halls of the 33rd China (Shenzhen) International Gifts & Home Products Fair. Held at the Shenzhen World Exhibition & Convention Center, the event draws global buyers and exhibitors across the consumer goods and gifting sectors. Photos courtesy of event organizer 

Staged across a record-breaking 300,000 square meters, the fair is expected to draw approximately 300,000 professional buyers from around the world.

Exhibits span more than 30 consumer categories — including drinkware, digital accessories, home décor, food items, small appliances, and IP-based cultural products — covering corporate gifting, promotional items, and festive merchandise.

Visitors pass by promotional banners for concurrent trade shows at the Shenzhen World Exhibition & Convention Center during the 33rd Gifts & Home Fair.

Making its debut at the fair, Panasonic is unveiling personal-care products that combine smart functionality with elegant design. Midea, a leader in smart kitchen ecosystems, is showcasing appliances designed to simplify meal preparation and is demonstrating and its latest cooking products. 

Exhibitors from Japan and South Korea are presenting curated homewares and specialty foods, offering buyers access to distinctive imported goods. Lofree has teamed up with Starbucks to launch playful keyboard-and-mouse sets aimed at Gen Z, while renowned pet-toy brand GiGwi will present co-branded toys featuring internationally recognized IP. 

An interntional visitor inquires at a service counter during the fair, seeking information and assistance.

Also present at the fair are licensing representatives from the Van Gogh Museum, the British Museum, and the Palace Museum, creating opportunities for collaboration between world‑class cultural institutions and professional manufacturers.

Over the four-day event, more than 20 high-level forums and activities are scheduled, focusing on trends such as product innovation, the integration of intangible cultural heritage, and AI-driven packaging design.

A vendor showcases a traditional-style wall calendar featuring classical Chinese artwork to interested buyers at the 33rd China (Shenzhen) International Gifts & Home Products Fair.

Venue: Shenzhen World Exhibition & Convention Center, Bao'an District

Date: 9 a.m.–5 p.m., Thursday

Metro: Line 12 or 20 to Shenzhen World Station (国展站), Exit C1/C2