Longhua showcased its theme of “digital culture and innovation” at the ongoing China (Shenzhen) International Cultural Industries Fair (ICIF) with a model of “one main venue+10 subvenues+10 supporting events.”

Ming Jinwei, a veteran journalist and writer, proposed three strategies that he believes will contribute to more effective storytelling in China’s international communication efforts.

Chen Yuehong, dean of the College of Humanities and Social Sciences of the Southern University of Science and technology (SUSTech), stressed the utilization of applications of new media to overcome cultural barriers, avoid cultural misreading and over-interpretation for cross-border communication at the Sub-forum on Innovative International Communication in the Age of New Media of the 2023 Forum on Building Up China’s Cultural Strength today.

Chinese media should have the courage and responsibility to take the initiative to make our voices heard in the international public opinion arena, Zhang Yuanqing, head of the People Daily’s social media account Xiakedao, said at the Sub-forum on Innovative International Communication in the Age of New Media in Shenzhen today.