44 SZ firms shine at electronics, smart appliances expo in Russia

A total of 44 Shenzhen firms in the electronics and smart appliances sector showcased their advanced technologies and innovative achievements at the Russia International Electronics & Smart Appliances Expo, presenting Shenzhen’s competitiveness in the field.

The expo, held from Aug. 20 to 22 at the ExpoForum Convention and Exhibition Center in Saint Petersburg in Russia, was jointly organized by the China Council for the Promotion of International Trade Shenzhen Municipal Committee (CCPIT Shenzhen).

It was the only international exhibition for home appliances and consumer electronics in Russia, attracting 163 exhibitors from around the world in six categories, including consumer electronics, mobile electronics, mobile phones, smart wearables, and smart home appliances.

Visitors take an interest in the products showcased by Shenzhen enterprises at the Russia International Electronics & Smart Appliances Expo in Saint Petersburg in Russia recently. Courtesy of the CCPIT Shenzhen

The exhibition attracted more than 6,000 professional buyers and experts from Russia and Eastern and Central Europe, with intended deals worth 150 million yuan (US$21 million).

The Shenzhen delegation, themed “Created in Shenzhen, Shared with the World,” gained attention from a global audience, showcasing products such as wireless charging devices from Shenzhen Lantaisi Technology Co. and audio converters from Shenzhen Boyi Electronics Co.

Several exhibitors from Shenzhen said that the Russian market has great potential, with Shenzhen-made consumer electronics and home appliances showing strong competitiveness.

“We focused on the research and development of keyboards and mouses for computers, and the market size and economic diversity in Russia exceeded our expectations. Our keyboards and mouses are highly appreciated by local young people,” said a representative of Shenzhen Ruichi Technology Co., adding that the company plans to export more high-quality products to Russia.

A series of events, including forums and industry matchmaking events, were also held during the expo, providing a platform for communication between exhibitors and the local market to expand opportunities.

In the first two months of this year, Shenzhen’s exports to Russia reached 7.38 billion yuan, an increase of 40.4% year on year, with consumer electronics among the key growth sectors.