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'Shenzhen is an ideal gateway to Chinese market'

Writer: Wang Haolan  |  Editor: Zhang Chanwen  |  From: Original  |  Updated: 2025-04-28




SIGEP China 2025, a B2B food service trade fair focusing on gelato, baked goods, and coffee, opened on April 24 at the Shenzhen Convention and Exhibition Center in Futian District and runs through April 26. During an interview with Shenzhen Daily, Marco Carniello, Chief Business Officer (CBO) of Italian Exhibition Group S.p.A. (IEG), described China as one of the most promising markets in IEG’s international business strategy. He also highlighted Shenzhen as an ideal gateway to enter the Chinese market.