Experience SZ's immersive tech retail scene
Writer: | Editor: Lin Qiuying | From: Shenzhen Daily | Updated: 2026-01-28
Shenzhen — long a frontrunner in China’s manufacturing and innovation — has been rolling out immersive retail experiences that bring cutting‑edge products such as embodied robots, 3D‑printing stations, and smart glasses directly to consumers, allowing visitors to test devices firsthand and get a real feel for technology and the future while they shop.

A visitor admires humanoid robots at EngineAI’s UpperHills store in Futian District. Photos by Xinhua

A customer tries on an exoskeleton at the INNO100 Global Innovation Flagship Store in Nanshan District.

Visitors interact with a humanoid robot at EngineAI’s UpperHills store in Futian District.

A boy interacts with a robot at the world’s first robotics 6S store in Longgang District.

Customers experience smart glasses at the INNO100 Global Innovation Flagship Store in Nanshan District.

An employee demonstrates a humanoid robot at the world’s first robotics 6S store in Longgang District.