Bao'an Premium Products showcase manufacturing and hardcore innovation

Bao’an District’s Enterprise Service Center together with the district consumer council unveiled the inaugural list of companies selected for the “Bao’an Premium Products · Bay Area Select” program. The first cohort includes 37 home-grown Bao’an manufacturers, including Insta360, Shokz and Fenda Technology, with products spanning eight everyday life scenarios from home and study to eldercare, outdoor activities and sports.

The “Bao’an Premium Products · Bay Area Select” program is a major upgrade of Bao’an’s 2025 display-and-sales platform for local quality brands. Built on Bao’an’s Financial Supermarket physical hub, the program is jointly run by the Bao’an District Enterprise Service Center with participation from more than 100 financial institutions, cross-border service platforms and industry service providers to form a full-chain brand cultivation and market-connection ecosystem.

Bao’an Premium Products on display. Photo from the organizer

The platform applies four core screening dimensions: quality & safety, innovation & design, market potential & brand value, and scenario fit, and enforces a standardized, end-to-end evaluation process. Enterprises undergo application, document review, expert assessment and public listing; approved products are included into the Bao’an Premium Products Database to provide reliable sourcing for buyers and consumers.

The first cohort of products from the 37 companies covers full life scenarios. Examples include Laifen hair dryers and Airmate air circulation fans for home use; Sihoo ergonomic chairs and HeloDoo AI study tablets for the study; Bonein hearing aids and Haoxin LED knee phototherapy devices for eldercare; Shokz Bluetooth earphones and Insta360 4K thumb cameras in the outdoor and sports category. Innovative offerings for kitchen, bedroom and pet care are also represented.

Selection into “Bao’an Premium Products · Bay Area Select” opens a package of preferential rights to accelerate brand building, market expansion and overseas development. Domestically, approved products will be given priority inclusion in procurement systems used by Bao’an government agencies and State-owned enterprises, and will be introduced into the internal procurement frameworks of more than 100 partnering banks, insurers and securities firms for use in staff welfare and client gifts.

On the retail and exhibition side, entrants get priority access to three core display platforms: the OH Bay Bao’an New Product Display Center, the Urban Super Front Desk at Shenzhen Bao’an International Airport, and Bao’an’s Financial Supermarket, exposing products to residents, international travelers and business buyers. For exporters, companies can join the 1688 Shenzhen Selection Center Bao’an zone at no cost, including 180 days of free entry plus an overseas promotion package, and receive priority invitations to key North American exhibitions and buyer matchmaking events. The program also connects firms to Bao’an’s cross-border e-commerce service center and the go-global support center to obtain overseas warehousing, digital SaaS tools, policy briefings and case-by-case coaching.

Financial and promotional support are highlights of the upgrade. Partner financial institutions will consider participating enterprises’ sales data and purchase orders as supplementary inputs in loan approvals to ease financing constraints. Selected brands will benefit from coordinated publicity and touring displays across government buildings, parks, libraries and major trade shows.

Since the original Bao’an Premium Products display initiative launched in 2025, Bao’an companies have secured over 200,000 yuan in orders through the platform, helping raise the profile of Bao’an manufacturing. The upgraded “Bay Area Select” will run year-round with rolling monthly calls and quarterly centralized reviews.

A spokesperson for the Bao’an District Enterprise Service Center said the district will continue integrating resources and expanding platform services so that more high-quality Bao’an enterprises can access the program’s benefits and accelerate the shift from “product export” to “brand export.”