SDA, ADC awards forge strategic partnership

Writer: Zhang Yu  |  Editor: Stephanie Yang  |  From: Shenzhen Daily 

The winning designs of the Shenzhen Global Design Award (SDA) will have the opportunity to enter the Art Directors Club (ADC) Annual Awards free of charge, according to the cooperation agreement signed between the Shenzhen City of Design Promotion Association and the operator of ADC in China on Friday.

Now heading into its 99th year, the ADC Annual Awards is one of the longest-running and prestigious design competitions in the world. It aims to honor creative talents and groundbreaking work across many different creative disciplines and focuses on artistry and craftsmanship.

The SDA is at the core of Shenzhen Design Week. The annual design event is organized to recognize and reward outstanding designers for their creativity, vision, foresight and influence.

It also aims to enhance the exchanges and cooperation among designers from different countries and inspire the industrialization of designs as well as the promotion of design thinking.

According to the agreement, the works that stand out in the SDA will be sent to compete at the ADC Annual Awards and be invited to participate in the award ceremony of the ADC Annual Awards held in New York in May.

This year, the entry deadline for the SDA is Feb. 9, while the final extended deadline for the ADC Annual Awards is Feb. 28.

According to the organizers, this year’s SDA targets five categories, namely, visual communication, industrial products, architectural design, interior design and fashion design. Qualified designers, teams or companies can register at

Additionally, the organizers have also initiated a special event for the 2020 Shenzhen Global Design Award.

The event, called “Design Ping + Pong,” will invite outstanding designers from different fields to share the latest and best social practice cases with the audience to promote exchanges in the industry. The event includes six sharing sessions held between Friday and March 15.