Shenzhen has become the city with the most dynamic nighttime business activities in China, according to the statistics on nighttime consumer spending from Chinese e-commerce giant JD.com, Shenzhen Economic Daily reported yesterday.
Data from JD Daojia, JD.com’s on-demand retail platform, showed that during the platform’s summer promotion, the top 10 Chinese cities with the liveliest nighttime consumer spending from 6 p.m. to 6 a.m. are Shenzhen, Guangzhou, Beijing, Chengdu, Xi’an, Shanghai, Chongqing, Foshan, Nanjing and Nanning.
Southern Chinese cities’ nighttime consumer spending is more active than northern cities. Among the top 10 cities, only Beijing and Xi’an are in northern China. The Pearl River Delta, Yangtze River Delta and the Sichuan-Chongqing area have relatively more dynamic nighttime economic activities in China.
Also, statistics from JD.com showed pasteurized milk, frozen goods, beer, carbonated drinks and energy drinks are among the top 20 best-selling products. Other best-sellers are edible oil, tissues and wet wipes, rice, fruits and personal care products.
The online retailer said that as its summer promotion coincided with the Euro 2020 soccer finals, the sporting event has seen an uptick in nighttime dining spending. Meanwhile, an increasing number of consumers are accustomed to immediate consumption after work, on the way home in the evening and at night.
The nighttime economy is thriving in many Chinese cities, particularly in the major ones where many young people work overtime or stay up late. Many cities, especially metropolises such as Beijing, Shanghai and Shenzhen, have rolled out plans to support nighttime consumer spending to drive economic growth.