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Industrial design fair set for November 28

Writer: Zhang Yu  |  Editor: 张阐文  |  From: Shenzhen Daily  |  Updated: 2022-11-15

Themed “Dual-design Multiverse,” the 10th Shenzhen International Industrial Design Fair (SZIDF) is scheduled to take place at the Shenzhen Convention and Exhibition Center in Futian District between Nov. 28 and 30.

This year’s SZIDF features eight exhibition areas and 10 key activities, according to the event’s organizer, Shenzhen Industrial Design Profession Association. The fair is hosted by the Shenzhen Municipal Government.

As 2022 marks the 50th anniversary of the establishment of diplomatic relations between China and the Netherlands, the fair has specially invited Jorg van den Hoven, president of the China Europe Branding Association (CEBA), as the event’s curator.

The fair will work with Professor Christiane M. Herr of the School of Design at the Southern University of Science and Technology, as well as other designers to create a design thinking workshop around a designated theme about design, artificial intelligence and Shenzhen’s future vision.

High-quality design groups will also gather in the Netherlands Pavilion to present advanced design concepts, various design products and rich visual experiences.

A special exhibition will be set up to display the designs of Jamy Yang, who was named an influential Chinese designer by Forbes magazine, according to the organizer. The fair is also slated to release a report on China’s design trends for 2023-2024 to deliver new design concepts to the industry.

“The Great One” award will have an upgrade and further unleash the power of design to stimulate more inspiration and creativity.

The fair also aims to gather competitive resources covering the whole industrial chain and features a wide range of supporting activities.

SZIDF is the first professional design exhibition in China that has introduced the review mechanism of 100% Design, the U.K.’s leading design trade event, and the product launch model of the International Consumer Electronics Show (CES), one of the world’s most influential tech events.