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Shorter lead time helps Geshem win orders

Writer: Han Ximin  |  Editor: Zhang Chanwen  |  From: Shenzhen Daily  |  Updated: 2023-01-06

Geshem, a Shenzhen-based company engaged in the manufacturing of industrial panel personal computers, rugged tablets and industrial monitors, received more orders from international buyers at the SPS IPC Drives, one of the largest international exhibitions for electric automation technology, which concluded in Nuremberg, Germany recently.

“The lead time of our competitors in Europe is generally around six to eight months, while ours is around six to eight weeks,” Pan Minhua, vice general manager of Geshem, said during a recent interview with Shenzhen Special Zone Daily. “That is why we edge against our competitors.”

The much shorter lead time was due to the research and preparation in advance thanks to the complete supply chain in Shenzhen and rational manpower deployment based on the capacity of its factories, according to Pan.

Geshem’s products are the core spare parts for the automation equipment like the automobile control auxiliary system of Dakar Rally, the engine diagnostic system of Airbus, the computer system for Belgian sailing race and the public bus upgrading system in the Netherlands. Its major customers are in Europe, the U.S. and the Middle East.

“Many of our customers use the brands in Europe, but since 2022, the European suppliers have been taking six to eight months to supply products due to the shortage of materials. Many customers started to look for other supplies with fast and stable deliveries,” Pan was quoted as telling the Daily.

At the SPS IPC Drives exhibition, Geshem won over European customers for its variety, good-quality products and faster delivery time.

“Many buyers in our exhibition area actively showed their intention of cooperation when they learned that our products had been used by some well-known European customers. At the exhibition, we received cooperation intention from some well-known enterprises in Germany, Switzerland and Italy,” Pan said.