The retail market of China is the biggest in the world and attracts more companies around the world to enter. Nowadays, social media is a prominent channel to reach the Chinese consumers and platforms like WeChat and Weibo are no longer a choice but a necessity.

The European Chamber would like to invite you to this workshop opened on Thursday August 24 in Shenzhen, which would give you a full understanding on Wechat, the most powerful social media in China. Ashley Galina Dudarenok, the founder of ChoZan will explain how to effectively use WeChat for marketing, thus drive followers and run effective campaigns on WeChat.

Learning objectives:

During this training, you will get well known of WeChat’s functions, know more methods to find and manage the Chinese key opinion leaders (KOLs) and to run effective campaigns through WeChat.

Main content:

• Overview of WeChat for marketing

• How to choose the right account type

• What kind of content works on WeChat

• What’s the right way to use QR codes

• Types of campaigns that work on WeChat

• How to launch effective WeChat campaigns

• How to engage current database

• Where to find KOLs for WeChat

• How to launch an effective KOL promotion

• How to audit your KOLs before promotion

Time

1:30 p.m. – 5:30 p.m., Thursday,  August 24

Venue

Aqua Room, sixth floor, The Ritz-Carlton, 116 Fu Hua San Road, Futian District, Shenzhen

深圳市福田区福华三路116号，丽思卡尔顿酒店6楼泉乐厅

Fee

Member RMB 900

Non-member RMB 1800

Agenda

1:30 p.m. – 2 p.m. Registration and Networking

2 p.m. – 3:30 p.m. Section 1 360 understanding of WeChat

3:30 p.m. – 3:50 p.m. Tea Break

3:50 p.m.– 5:30 p.m. Section 2 Effective WeChat Marketing

Registration

Registration is required to secure your seat. Please send the following information to Ping Rui Zhao, przhao@europeanchamber.com.cn

*Participant Name

*Company Name *Title

*Contact Email and Mobile phone

*Invoice information: If you need a VAT invoice (fapiao) for reimbursement, please provide us the invoice title and post address in Chinese.

*If you need a VAT special invoice (fapiao) for reimbursement, please provide a complete information of your company that includes: identification number, company phone number, issuing bank, and issuing bank account.