As a top tourist destination, Shenzhen is welcoming visitors from across China and the globe for a cultural and tourism feast in 2025. From new shopping hubs to cultural landmarks, here are seven major projects set to launch.

Lantern fairs during the Spring Festival holiday are a must-see event, deeply rooted in Chinese traditional culture tracing back to the Han Dynasty (202 B.C.-220 A.D.). Elaborate lantern displays with traditional activities like riddle guessing and dragon dances symbolize brightness and hope for the new year.

Xinjiang Uygur Autonomous Region has unveiled a plan to establish itself as a leading hub for the country’s northern winter sports, with the goal of reaching a total ice and snow industry value of 200 billion yuan (US$27.3 billion) by 2030.

The Splendid China • China Folk Culture Villages has launched a series of events inviting tourists to celebrate the Spring Festival while experiencing the rich traditions of Chinese culture in the theme park from the first to the 15th day of the Lunar New Year (Jan. 29 to Feb. 12).

Although an urban landscape of Shenzhen being blanketed by white snow will never happen, the city is now adorned with the breathtaking sight of plum flowers, with white plums currently in full bloom in many locations in the city.

As the Chinese Lunar New Year approaches, the festive atmosphere in Shenzhen grows stronger.

The 2025 Greater Bay Area Lantern Festival, featuring thousands of dazzling lanterns, will be held at Nansha Tianhou Palace, Puzhou Garden, and Binhai Park in Guangzhou tomorrow.

The Window of the World theme park in Nanshan District unveiled its upcoming Spring Festival events this morning, aiming to provide tourists with an experience rich in elements of the Chinese New Year and popular creative activities.

To welcome the upcoming 9th Asian Winter Games, the host city of Harbin is adorned with decorative elements that reflect the event’s theme.