Hard Rock Hotels is going to open its first hotel on the Chinese mainland, Hard Rock Hotel Shenzhen, in summer 2017. The new Hard Rock property will offer a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations.

Hard Rock Hotel Shenzhen’s exterior.

Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all — music.

Destined to become a new landmark in Guangdong Province, Hard Rock Hotel Shenzhen will continue the brand’s tradition of presenting memorable moments through music. 

Whether a guest prefers rap, pop, reggae or R&B, travelers can experience an unparalleled music amenity program — The Sound of Your Stay — offering complimentary in-room Fender guitars and DJ-equipment.

Throughout the property, guests will enjoy rare and valuable memorabilia on display. Carefully chosen from Hard Rock’s world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world.

 Rock Hotel Shenzhen’s front desk.

The 258 rooms and suites feature a creative mix of music-inspired decor and modern Chinese elements. A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and Rock Star Suites, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding area.

While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen will boast a variety of dining destinations.

Travelers can choose from the signature Hard Rock Cafe, a rooftop restaurant and pool bar, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions.

Hard Rock Hotel Shenzhen’s deluxe room.

Other facilities include the Body Rock fitness center, Rock Shop, and Roxity Kids’ Club for budding little rockstars. The hotel will also feature more than 1,000 square meters of event and meeting facilities.

“We are proud to bring the Hard Rock Hotel experience to the Chinese mainland where consumers are equally passionate about music and travel,” said Peter Wynne, area vice president of operations for Asia Pacific Hotels, Hard Rock Hotels.

“While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centered fun as other Hard Rock Hotels around the world. As our brand has proven over the years, nothing is more universal than a love of music and having a great time.”

Located in the famed Mission Hills Centreville, the new Hard Rock hotel offers convenient access to the world’s number one golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings. Hard Rock Hotel is located 45 minutes from Shenzhen Bao’an International Airport and 35 minutes from the city center. (Maggie Tang)

(Edited by Stephanie Yang)