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Firm unveils global tracing system for cold-chain food

Writer: Zhang Yu  |  Editor: Lin Lin  |  From: Shenzhen Daily  |  Updated: 2020-12-15

A company headquartered in Shenzhen has developed a global tracking system for cold-chain food and has made a public commitment to shoulder corporate social responsibility and ensure the safety of imported frozen food, sznews.com reported.

A scene at the launch conference Saturday. Photo from the WeChat account "newluoohu"

Su Jie, founder and chairman of Optima Integration Group, said at the launch conference Saturday that the global tracking system is able to trace goods backwards along the supply chain and forward along the distribution chain based on identifying characteristics.

The tracing system, powered by big data, artificial intelligence, blockchain and other information technologies, boasts strong traceability in links from foreign processing plants and sea transportation to ports, cold storage and land transportation.

According to public information, the company is the first cold-chain food enterprise that has made a commitment to the public since China introduced pandemic prevention and control measures related to the cold-chain food industry in November.

The company, based in Luohu District, is one of the largest frozen meat and seafood importers in China. It is one of the largest enterprises in importing cold-chain food in China.

Statistics show that in 2019, the company’s total import of frozen meat and aquatic products accounted for 23 percent of the country’s total, ranking it first in China for six consecutive years.

It is reported that the launch of the tracing system is inseparable from the support of the government and government departments. As the first private enterprise with an AEO advanced certification, Optima Integration has also got the backing of Shenzhen Customs in terms of supervision and technology.